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Dan Fleeman joins Cero Wheels as a brand ambassador and product expert

Dan Fleeman joins Cero Wheels as a brand ambassador and product expert

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Cycle Division and Cero Wheels are delighted to announce the appointment of Dan Fleeman as a brand ambassador, bike fitter and product expert.

Dan joins the team at an exciting time following Cycle Division’s recent relocation to its new store premises in Barton under Needwood. Our new location is right in the heart of Dan’s training roads.

Dan’s results and experience speak for themselves. Having ridden at the highest level in cycling his strengths and knowledge will be a tremendous asset to the team at Cycle Division and Cero Wheels and, most importantly, our rapidly expanding customer base.

We’re particularly excited about Dan taking on the role as our in-house bike fit expert. We know he will bring a great deal of passion and expertise to customers wishing to optimise their bike position using our state of the art GURU fit system.

The Guru Fit system enables cyclists of all ages and experience levels to find the perfect bike and riding position to match their personal preferences to. In store a bike finder fit is also available where many leading brands can be selected and multiple frame sizes can be ridden back to back. This allows riders the chance to compare geometry and set ups in fine detail to find the perfect frame or position. 

Dan is extremely well respected on the cycle scene both locally and nationally. With recent successes such as winning the international Rutland Cicle Classic (one of the UK’s biggest one day UCI races) just last year we can’t wait for him to pass on this experience to our customers. Dan has also run the well-respected Dig Deep Coaching company for the past 7 years and will continue to do so alongside Cycle Division and Cero wheels.

We’re sure people will be delighted to have someone of Dan’s calibre available to offer advice in store and out on the nearby roads should they require it. Having Dan on board with us gives our customers a really unique opportunity to develop further. If you see Dan out and about, or indeed any of the other members of the Cycle Division team, please feel free to ask us for any tips and advice about any cycling related products you may have in mind.

Dan will also be working behind the scenes to help develop and test new products for CERO wheels range. This will be in conjunction with former Milk Race winner Chris Walker and Cycle Division manager Kieran Frend. This team have the experience to bring plenty to the table to ensure CERO continues to develop its reputation as an innovative and market leading wheel brand. The knowledge they’ve gained from years of high level competition will to set us apart from other brands and continue to give our customers a great choice of amazing products.

Following his appointment as brand ambassador Dan commented: “It’s great to be joining the team at Cycle Division and Cero Wheels after watching them go from strength to strength over the past few years. I’m really impressed by the professionalism and attitude they have towards providing quality products at great value prices. After years of being on sponsored teams it’s nice to now have some of the freedom the consumer enjoys and I’m really looking forward to riding some of my favourite products in the marketplace and discussing these with other local cyclists who share my enthusiasm. I’ve also always had a great interest in bike fitting as I see this as so important to the performance and comfort for cyclists at any level. It really does make a world of difference being set up properly on the bike and the GURU fit system is the ideal way to achieve this.”

The Cycle Division team, alongside Dan, are looking forward to seeing many of you out on the roads soon, hopefully starting with our first shop ride on Sunday 18th February from Rosliston Forestry Café at 10am.

Keep your eyes out for more exciting news and developments as we get to work with our newly appointed ambassador, Dan Fleeman.