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about us


who are we?

We are cyclists, retired athletes, cycling enthusiasts, and experienced in the British cycling industry; we are committed to building a variety of products, enhance your riding experience. Through the implementation of industry-leading technology, to achieve the highest performance, we strive to achieve this goal. We design, procure and collaborate with industry experts to assemble high quality products to achieve a perfect balance of strength, weight and durability at a reasonable price.

Including our award-winning wheels, all products are tested and designed in the UK to help you conquer challenges such as unavoidable winds, climbing and teaming.

In the building of all components and parts, we strive for excellence, the pursuit of both fast and stable the best performance, so you get the best results, hearty riding experience.